Simple pricing for a full outbound system.
WayneFlow costs a one-time $999 setup fee and $1,500 a month. That covers the full done-for-you outbound system: cold email, LinkedIn and X outreach, reply handling and booking. Once your campaign is live, we guarantee 25 qualified sales appointments a month.
Setup
Paid once, before we start.
Full outbound system
Billed monthly in advance, in USD.
What a booked meeting really costs.
At the guaranteed minimum of 25 qualified appointments, the monthly retainer works out to about $60 per qualified appointment. Year one costs $18,999 in total, setup included.
For comparison, our in-house SDR cost breakdown puts one fully loaded U.S. sales development rep at roughly $114,000 to $123,000 in year one, or about $1,170 to $1,550 per held meeting, using published salary and benefits data.
| WayneFlow | In-house SDR (year one) | |
|---|---|---|
| Year one cost | $18,999 | $114,000 to $123,000 |
| Cost per meeting | about $60 at 25/month | about $1,170 to $1,550 |
| Time to launch | about 3 weeks | hiring plus about 3 months ramp |
| Domains, inboxes, tools | set up for you | you buy and manage them |
| Guarantee | 25 qualified appointments a month | none |
SDR figures from our cost guide, which cites the Bridge Group, BLS and vendor pricing pages.
Questions about cost.
How much does WayneFlow cost?
A one-time setup fee of $999 and a monthly retainer of $1,500. The retainer covers the full outbound system: cold email, LinkedIn and X outreach, reply handling and booking qualified meetings into your calendar.
What does the setup fee cover?
Everything needed before the first email goes out: your ideal customer profile and offer, separate sending domains and inboxes, email authentication (SPF, DKIM, DMARC), inbox warmup, your first verified prospect lists and the email sequences you approve.
Is there an appointment guarantee?
Yes. Once your campaign is live, we guarantee a minimum of 25 qualified sales appointments a month. The definition of a qualified appointment and how the guarantee works for your market are written into your agreement, and we walk you through them on the strategy call.
How soon do appointments start?
Setup and inbox warmup take about three weeks. Replies usually start in the first week after launch. In one campaign we booked 25 calls inside a single week of sending.
Is LinkedIn or X outreach extra?
No. The monthly retainer is the full outbound system. Depending on where your buyers are, it can include cold email, LinkedIn and X outreach.
Do you work with Canadian companies, and what currency do you bill in?
Yes. We work with companies across the United States and Canada. Prices are in U.S. dollars, and Canadian campaigns are run with CASL in mind.